Edtech

Twenty years of designing for learners and educators

Before I designed content for apps, I designed lessons for classrooms. I still design for the students who learn and the teachers who make it happen.

In the classroom

My first teaching job was college writing at La Sierra University. From there, I spent eleven years as a K–8 principal at two schools, and for eight of those years I taught a class too. Running the school and teaching, same day, every day.

Sarah smiling and holding up a blue spelling bee scoring sheet at a desk with trophies
Scoring a spelling bee as a K–8 principal. Student names are blurred.

Later, I taught 7th–12th grade English and journalism at Dallas Christian Academy, where I built a dual-credit program so students could earn college credit before they graduated. I’ve also taught college essay and research writing at Dallas College and West Coast University.

Sarah recording a video lesson in front of classroom posters and a stack of books
Recording a lesson for my students.

Designing courses

I’ve designed courses for elementary, middle school, high school, and college students, for homeschool families and public and private school districts. Lessons mix hands-on activities, visuals, and audio, and each one is built around state standards and what the students actually need. Some families want hands-on projects. Others prefer learning online. I design for both.

As an ELA content strategist at ECS Learning Systems, I built curriculum that turned what teachers need to teach into materials students could actually use. My go-to tools include Canva, Google Classroom, Pear Deck, Kahoot!, Edpuzzle, and Seesaw.

Video frame of Sarah with the title Assignment Reminder
A short video reminder I made to keep students on track with their assignments.

Writer’s Grit

In 2019, I founded Writer’s Grit, a writing company. We hired writing instructors for Boston Public Schools after-school programs and helped working writers publish books and magazine articles. Kids’ first stories on one end, magazine bylines on the other.

Content design at BrainPOP

At BrainPOP, I started as a content manager, leading a team of five writers. Then I moved into UX writing and research. My free-trial messages for BrainPOP Science took engagement from 3% to 39% and brought in 570 leads when the goal was 250.

BrainPOP Science pop-up inviting teachers to explore a complimentary access trial
The BrainPOP Science free-trial pop-up. Teachers do read pop-ups when they’re good.

When the content team went from six people to one, I was the one. I partnered with six product designers across five teams and got four products speaking in one voice. Content errors dropped 20%.

BrainPOP’s product menu, listing BrainPOP Jr., BrainPOP, BrainPOP Science, BrainPOP ELL, BrainPOP Español, and BrainPOP Français
BrainPOP’s products, from BrainPOP Jr. to BrainPOP Science.

More BrainPOP case studies (password-protected):

UX of EdTech

From 2022 to 2026, I was a senior content designer and UX researcher with UX of EdTech. I led editorial, including a three-part series on UX writing in edtech, and I co-host the UX of EdTech podcast. I’ve interviewed design leaders from Google LearnLM, Canva, IDEO’s Play Lab, and Microsoft Education.

UX of EdTech podcast episode art: Designing Google LearnLM
An episode of the UX of EdTech podcast, on designing Google LearnLM.

Listen to the podcast →

Edtech companies I’ve worked with

Full time and on contract, I’ve helped edtech teams make their products easier for teachers, families, and students to use.

BrainPOP Content manager to senior UX content designer and researcher · 2021–2025

Animated lessons for K–12 classrooms. I wrote launch messaging, researched in classrooms, and kept four products speaking in one voice.

Read the case study (password-protected) →
Chapperone Senior content designer · 2024

A field trip app for teachers, parents, and students. I wrote the sign-up and trip-planning content so one flow worked for all three.

Read the case study (password-protected) →
Wayground, formerly Quizizz Senior content designer and UX researcher · 2024

Wayground, formerly Quizizz, is a learning platform teachers use for quizzes, lessons, and practice.

Visit Wayground →
LitLab Senior content designer · 2026

LitLab makes curriculum-aligned decodable books and fluency practice for young readers.

Visit LitLab →

Teaching taught me what I use every day in content design: know your audience, then give them what they need.