I’m a content designer and UX writer. AI can write a thousand words a second. I decide which ones people should actually read, and which ones they shouldn’t. I’m a former school principal, English professor, and curriculum designer (and still a teacher at heart).
When we design content with AI tools, we don’t have to lose our voice or our brand. We use these tools to push our thinking and build the structure behind every word. Then we hold AI to the same bar as any good writer: to be honest, to be clear, and to know when to be quiet.
And when we want to write with pencils and paper, we do.
I made these BetterBOTs to help you learn more about me and my work.
This is the voice I teach AI to unlearn.
After a phone call, customers and pros get a short recap. I built and tested the AI prompt to make it accurate and easy to read. I also caught a privacy problem in testing and paused the launch until Legal signed off.
Privacy risk caught before launch · ≥90% match across both versions
Customers tell us what they need in their own words. Then AI asks a few good follow-up questions, so they find the right pro faster. I owned the prompt for this conversation and made it natural and helpful.
Answer rate up from 84% to 88%
At BrainPOP, I rewrote trial messages, error messages, and sign-up forms. Engagement on one pop-up jumped from 3% to 39%.
Pop-up engagement up from 3% to 39%
Dell asked me to write three support emails for a customer whose equipment stopped working. Here’s how I did it.
Dell: “She’s knowledgeable about data analytics, content, and success metrics.”
My work is password-protected. Request access
As an educator, I’ve learned that being understood matters more than sounding smart. We don’t need fluffy language or corporate jargon. People crave simplicity. When we know what our audience needs, we can give them exactly that.
User interviews and research to find the real pain points before writing a word.
Content models, taxonomies, and voice and tone guides that keep every screen consistent.
UX copy, style guides, and AI prompts. Keep what’s necessary, toss what’s not.
Usability tests, metrics, and evals that show whether the words are actually doing their job.
[Sarah] had an excellent quarter. Call Summaries v2 stands out, both for the prompt work and for everything [she] put in place to support it: the eval workflow, the changelog, the prompt crits, and a handoff doc that makes it easier for others to carry the work forward.
Rae Broviak · Content Design Manager at Thumbtack
Sarah reshaped how we design with words. Her strategic approach to UX content design improved countless opportunities for conversion, feature adoption, and user task completion.
Stephanie Hom · VP of Product Design, BrainPOP
I’m a part-time homeschooler, full-time mom, and California native. Today, I live in Texas where I enjoy creating vegan southern desserts for my family.
