I’m a content designer and UX writer. AI can write a thousand words a second. I decide which ones people should actually read, and which ones they shouldn’t. I’m a former school principal, English professor, and curriculum designer (and still a teacher at heart).
When we design content with AI tools, we don’t have to lose our voice or our brand. We use these tools to push our thinking and build the structure behind every word. Then we hold AI to the same bar as any good writer: to be honest, to be clear, and to know when to be quiet.
And when we want to write with pencils and paper, we do.
I made these BetterBOTs to help you learn more about me and my work.
This is the voice I teach AI to unlearn.
What do you do if you find a “small” privacy issue the day before a launch? Handle it. I owned the end-to-end prompt design for AI call summaries. When my engineering partners and I found the issue during a bug bash, I stopped the launch, connected with Legal, and fixed it before it went live. An unpopular but necessary decision.
Launched to all users · ≥90% match across both versions
How do you turn a boring request form into an interactive Q&A? With two content designers, one product designer, and an understanding engineer. My content colleague started the process, and I drove it home. Learn how we did it and increased our answer rate.
Answer rate up from 84% to 88%
What happens when you launch a fancy new product but nobody cares? Make it matter. Teachers were feature-fatigued after Covid and weren’t opening our BrainPOP Science announcements. So I revamped the messaging based on what we knew teachers wanted. Engagement went from 3% to 39%. Learn how I visited classrooms to increase engagement.
Pop-up engagement up from 3% to 39%
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As an educator, I’ve learned that being understood matters more than sounding smart. We don’t need fluffy language or corporate jargon. People crave simplicity. When we know what our audience needs, we can give them exactly that.
User interviews and research to find the real pain points before writing a word.
Content models, taxonomies, and voice and tone guides that keep every screen consistent.
UX copy, style guides, and AI prompts. Keep what’s necessary, toss what’s not.
Usability tests, metrics, and evals that show whether the words are actually doing their job.
[Sarah] had an excellent quarter. Call Summaries v2 stands out, both for the prompt work and for everything [she] put in place to support it: the eval workflow, the changelog, the prompt crits, and a handoff doc that makes it easier for others to carry the work forward.
Rae Broviak · Content Design Manager at Thumbtack
Sarah reshaped how we design with words. Her strategic approach to UX content design improved countless opportunities for conversion, feature adoption, and user task completion.
Stephanie Hom · VP of Product Design, BrainPOP